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Starting a Clothing Brand with Wannabeclothing

Deirdre is chatting with Ellen Downes, the founder of Wannabeclothing. She started her clothing brand while in college. Her idea was sparked when she was going to festivals and realized that one-of-a-kind clothing was more than a trend. Her clothing pieces are hand made to reflect her style sense and what is culturally relevant. Ellen …

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Influencer Marketing

5 Steps To Launching An Influencer Marketing Campaign

The age of influencer marketing has reached new heights in 2020 and has even flipped the traditional advertising world on its feet as new ways of amplifying and promoting a product are no longer constrained to newspapers and magazines. Influencer marketing is a facet of social media marketing where brands  partner individuals or influencers, who …

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